Essential Need's Message

Craig Cook's Prime Quality Meats joined our Mission to help provide access to “Clean Water for All by 2030”. This Mission was initiated by the United Nations.

A big thank you to Craig Cook's Prime Quality Meats’s team and customers for joining this extremely important mission on 24 April 2018.

The Certificate of Commitment can be found here.

Craig Cook, owner, master butcher and primary farmer runs his Tova farm, in the Southern Highlands supplying his store premium beef cuts for dry-ageing. Craig has been involved in both livestock farming and butchering since he was a teenager and has learnt everything from the ground up.Craig personally sources all other produce for his stores buying from farmers he knows share his values – meet the suppliers

Growing up in Wollongong, he worked after school milking cows at the local dairy farm and at the meatworks preparing provisions for the ships at Port Kembla. At 16 he commenced an apprenticeship at the David Jones butchering in Wollongong and at 20 he opened his own butcher stores, first at Dapto and then in central Wollongong.

In the late 1980s Craig was invited by David Jones to run the butchery at their new food hall in their flagship Sydney store, which he continues to this day. After opening more of his own stores in Sydney, to ensure a consistent supply, in 2004 he purchased his own farm, Tova, in the Southern Highlands of NSW.

Craig Cook's Prime Quality Meats's Voice

We can't wait to see every person have access to clean water as soon as possible.


Let's end extreme water poverty together.

Craig Cook's Prime Quality Meats's Care Network

Supported Projects

Ora Igbomina

Kemi from Ora-Igbomina village carrying out her daily routine of fetching dirty water three times a day, taking her five hours

Project By:


Craig Cook's Prime Quality Meats 's Care Network
To give the voiceless a voice in support of ending water poverty - it's free.

Contact Details
  • Information:
  • Support:
  • Phone:
  • +61 2 8006 0200